RICHY JACKSON

Creative Co-Director & Choreographer
Los Angeles

A visionary and creative force in the entertainment industry, Richy stands among the most renown Creative Directors in the entertainment industry. A legendary choreographer renowned for his innovative and groundbreaking dance moves, Richy has left an indelible mark through his work with some of the biggest names in the music and entertainment world – most notably, Lady Gaga, Jojo Siwa & Idina Menzel.

Richy played a pivotal role in shaping the career of Lady Gaga for almost two decades, with his elaborate, boundary-pushing visuals becoming synonymous with the artist.  His long-term collaboration with Gaga has resulted in some of the most memorable moments in pop culture, including: the Super Bowl 51 Half-time Show, the acclaimed Monster Ball Tour, Born This Way Ball, the A Star is Born movie with Bradley Cooper and, most recently, the iconic music video for Gaga’s duet on Rain On Me with Ariana Grande.

Known for his ability to blend extraordinary choreography with arresting visuals, his iconic creations have resulted in an unprecedented collaboration in the gaming world with Fortnite, the wildly-popular video game owned by Epic Games: a partnership that has propelled Richy’s choreography to global recognition under the name “emotes.” 

As an artist, Creative Director and Choreographer, Richy has not only shaped the careers of some of the biggest names in music but has also contributed significantly to the evolution of performance art itself, leaving an everlasting imprint on the world of entertainment.

SHAB Squad since 2019.